Last Updated:
January 10, 2025
This Privacy Policy ("Policy") describes how The XtraORdinary LLC, a Florida limited liability company, with its principal place of business at 25 Southeast 2nd Avenue, Miami, FL 33131 ("XtraOrdinary," "we," "our," or "us") collects, uses, stores, protects, and discloses information collected from users ("you," "your," or "user") of our website located at www.thextraordinary.co (the "Website") and related services (collectively, the "Services").
PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND OUR POLICIES AND PRACTICES REGARDING YOUR INFORMATION AND HOW WE WILL TREAT IT. BY ACCESSING OR USING THE SERVICES, YOU AGREE TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH OUR POLICIES AND PRACTICES, YOUR CHOICE IS NOT TO USE OUR SERVICES.
This Policy applies to information we collect or process: (i) through our Website; (ii) in email, text, and other electronic messages between you and XtraOrdinary; (iii) through mobile and desktop applications you download from our Website; (iv) when you interact with our advertising and applications on third-party websites and services; and (v) through any other sources connected to our Services.
This Policy does not apply to information collected by: (i) us offline or through any other means not connected to our Services; or (ii) any third party, including through any application or content that may link to or be accessible from or through the Services.
2.1 Categories of Personal Information. In connection with your access to and use of the Services, we collect and process personal information, which includes any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, device, or household ("Personal Information"). The categories of Personal Information we collect and process include, without limitation:
2.1.1 Identification Information. When you interact with our Services, we collect and process certain identification information, including without limitation: (i) your full legal name; (ii) your business or company name; (iii) your job title or role; and (iv) any other identifier that permits the physical or online contacting of a specific individual.
2.1.2 Contact Information. We collect and process contact information including, without limitation: (i) email addresses; (ii) telephone numbers; (iii) physical addresses; and (iv) any other information you provide to enable us to contact you.
2.1.3 Commercial Information. We collect and process information about your interest in our Services, including without limitation: (i) event details and requirements; (ii) records of services requested or purchased; (iii) booking preferences; and (iv) any other commercial information you provide to us.
2.2 Methods of Collection. We collect Personal Information through:
2.2.1 Direct Collection. Information that you provide to us directly when you:
(a) Fill out forms on our Website;
(b) Submit inquiries or requests for information;
(c) Register for our Services;
(d) Correspond with us via email, telephone, or other means; or
(e) Otherwise provide information to us through the Services.
2.2.2 Automated Collection Technologies. As you navigate through and interact with our Services, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including, without limitation:
(a) Usage Details. When you access and use the Services, we may automatically collect certain details of your access to and use thereof, including, without limitation: (i) traffic data; (ii) location data; (iii) logs; and (iv) other communication data and the resources that you access and use on or through the Services.
(b) Device Information. We may collect information about your computer, mobile device, or other device used to access the Services, including, without limitation: (i) device type; (ii) operating system; (iii) unique device identifiers; and (iv) mobile network information.
3.1 Business Purposes. We use Personal Information collected through our Services for legitimate business purposes, including without limitation:
3.1.1 Provision of Services. To provide and maintain our Services, including without limitation:
(a) Processing your requests and transactions;
(b) Managing your relationship with us;
(c) Responding to your inquiries;
(d) Fulfilling our contractual obligations;
(e) Providing customer service and support.
3.1.2 Communications. To communicate with you regarding:
(a) Service-related notices and updates;
(b) Marketing communications (subject to your right to opt-out);
(c) Promotional offers and news about our Services;
(d) Responses to your inquiries and requests.
3.1.3 Business Operations. To improve our business operations, including without limitation:
(a) Understanding user preferences and behavior;
(b) Developing new products and services;
(c) Conducting data analysis and testing;
(d) Maintaining the security of our Services.
4.1 Sharing of Information. We may disclose Personal Information that we collect or you provide as described in this Policy:
4.1.1 Corporate Structure. To our parent company, subsidiaries, affiliates, joint ventures, or any other companies under common control or ownership with us ("Corporate Family"), who will be bound by the terms of this Privacy Policy and required to maintain the confidentiality of your Personal Information.
4.1.2 Service Providers. To contractors, service providers, and other third parties we use to support our business operations and who are contractually bound to keep Personal Information confidential and use it only for the purposes for which we disclose it to them, including without limitation:
(a) Technical infrastructure service providers;
(b) Payment processors;
(c) Analytics providers;
(d) Customer service providers;
(e) Marketing and advertising partners.
4.1.3 Legal Requirements. To comply with any court order, law, or legal process, including to respond to any government or regulatory request, in accordance with applicable law.
4.1.4 Business Transactions. In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company, provided that we will notify you of any such change in ownership or control of your Personal Information.
4.2 No Sale of Personal Information. Notwithstanding the foregoing, we do not sell, rent, or trade Personal Information to third parties for their marketing purposes.
5.1 Security Measures. We have implemented reasonable physical, technical, and administrative security measures designed to protect Personal Information from unauthorized access, disclosure, use, and modification. Such measures include, without limitation:
(a) Encryption of sensitive information;
(b) Secure storage systems;
(c) Access controls and authentication procedures;
(d) Regular security assessments and monitoring.
5.2 Data Retention. We retain Personal Information only for as long as reasonably necessary to fulfill the purposes for which it was collected, including:
(a) Satisfaction of legal and regulatory requirements;
(b) Resolution of disputes;
(c) Enforcement of agreements;
(d) Protection of our legitimate business interests.
6.1 Access and Control. You have certain rights regarding your Personal Information, subject to local law. These include the following rights to:
(a) Access your Personal Information;
(b) Rectify the information we hold about you;
(c) Erase your Personal Information;
(d) Restrict our use of your Personal Information;
(e) Object to our use of your Personal Information;
(f) Receive your Personal Information in a usable electronic format and transmit it to a third party (right to "data portability");
(g) Withdraw your consent to our processing of your Personal Information.
6.2 Marketing Communications. You may opt out of receiving marketing communications from us by:
(a) Following the unsubscribe instructions included in each marketing email;
(b) Sending a written request to the contact information provided below;
(c) Updating your communication preferences in your account settings, where applicable.
7.1 Cross-Border Transfers. We are headquartered in the United States and maintain data servers within the United States. If you are accessing our Services from outside the United States, please be aware that Personal Information may be transferred to, stored, and processed in the United States or other countries where our service providers maintain facilities or operations.
7.2 Data Protection Standards. By providing any Personal Information to us, you consent to the transfer of your Personal Information to the United States and other jurisdictions which may not provide the same level of data protection as your home jurisdiction. We will take appropriate steps to ensure that recipients of Personal Information are bound to duties of confidentiality and implement appropriate measures to ensure your Personal Information will remain protected in accordance with this Policy.
8.1 Age Restrictions. Our Services are not directed to individuals under the age of 16, and we do not knowingly collect Personal Information from children under 16. If we learn that we have collected Personal Information of a child under 16, we will take steps to delete such information from our files as soon as possible.
9.1 Updates and Changes. We reserve the right to modify this Privacy Policy at any time, with or without prior notice. The "Last Updated" date at the top of this Policy will be revised when we make changes. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes.
10.1 California Residents. If you are a California resident, you have specific rights regarding your Personal Information under the California Consumer Privacy Act ("CCPA"). These rights include:
(a) The right to know what Personal Information we collect and how it is used and shared;
(b) The right to delete Personal Information collected from you;
(c) The right to opt-out of the sale of your Personal Information;
(d) The right to non-discrimination for exercising your CCPA rights.
11.1 Questions and Concerns. If you have any questions, concerns, or requests related to this Privacy Policy or our privacy practices, please contact us at:
The XtraORdinary LLC
Address:25 Southeast 2nd Avenue, Miami, FL 33131
Email: [email protected]
11.2 Response Time. We will respond to all legitimate requests within a reasonable timeframe and in accordance with applicable data protection laws.
By using our Services, you acknowledge that you have read and understood this Privacy Policy and agree to be bound by its terms.